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Unruly Company
UnrulyLogo_HiRes_Black
Unruly Company

Eat better. Ditch the diet rules.

The Unruly 6-Week Nutrition Program starts Sunday 1 November. This is Level 1: the foundation that every future level builds on. No calorie counting, no banned foods, no meal plan you'll quit by Thursday. Just a short video in your inbox every morning that helps you build habits that actually stick.

Save my spot for $99
See how it works
1
Weeks, starting Sunday 1 November
~1
Minutes a day with your morning coffee
1
Short coaching videos
1
Private group doing it with you

You already know what to eat. So why is it so hard to stick to?

Most of us have tried the plan. Cut the carbs, track the macros, start fresh on Monday. It works for a couple of weeks, then real life shows up: a long day, a kids' birthday party, a Friday night. And we're back where we started, feeling like we failed.

You didn't fail. The plan did. Rules don't survive real life. Habits do.

Awareness first. Small habits. Real food.

This isn't a diet. It's six weeks of learning how you eat, why you eat, and how to make better choices without overthinking it.

Habits over willpower
Tiny, repeatable changes that compound. Built on proven habit science, so better eating becomes the easy default.
A Mediterranean foundation
The most researched way of eating on the planet. Plenty of plants, good fats, real flavour. Nothing banned.
Built for real life
Eating out, busy weeks, sleep, stress and hydration. The stuff that actually decides how you eat.

Five minutes a morning. That's the whole ask.

1. Check your inbox
Every weekday morning, an email lands with the day's lesson.
2. Watch a 5 minute video
One idea, explained plainly by your coach. No jargon.
3. Make it yours
A quick prompt in your workbook turns the idea into your own action.
4. Share and reset Sunday
Swap wins in the private group. A Sunday deep dive sets up the week ahead.

Your 6-week roadmap

Each week builds on the last, and Level 1 lays the groundwork for the levels that follow.

Week 1: Awareness
Notice how you eat now, without judgement. Nutrition is not just maths.
Week 2: Food quality
The Mediterranean plate and how to build one fast.
Week 3: Habits
Make the good choice the easy choice.
Week 4: Sleep, stress and hydration
The hidden drivers behind cravings.
Week 5: Real-world eating
Eating out, social events, travel and busy weeks.
Week 6: Make it last
Your personal playbook for life after the program.

Everything you need. Nothing you don't.

36 coaching videos
Short weekday lessons plus a Sunday deep dive that sets up each week.
Your participant workbook
Notes, reflections and prompts to personalise every lesson.
Recipe pack
Simple, family-friendly meals you'll actually cook.
Private Facebook group
Accountability, questions answered and wins shared.
Before and after check-ins
See how far you've come, beyond the scales.
Your what's-next plan
A clear pathway to keep going once the six weeks are done.

Is this for you?

This is for you if...
You're done with diets and want something you can keep doing. You want more energy and to feel good in your body. You'd like to manage your weight without obsessing over it. You're busy and need guidance that fits into real life.
It's not the right fit if...
You want a strict meal plan or a quick fix, or you need clinical or medical nutrition support. Everyone completes a short health check before starting, and if anything suggests your GP or a dietitian would serve you better, we'll let you know.

Hi, I'm Alexander.

I'm the lead programmer, coach and co-owner of Unruly Company here in Hobsonville, and a REPs registered exercise professional. I built this program because I kept seeing the same thing: people training hard and getting held back by confusing, all-or-nothing nutrition advice.

Join the November intake

Starts Sunday 1 November. Lessons are delivered online, and your printed workbook is ready to collect from Unruly (or we'll post it to you).

Unruly members: $79
One-off payment, incl. GST. Use your member code at checkout to save $20.
Non-members: $99
One-off payment, incl. GST. Everything included, no ongoing fees.

Six weeks from now, you could be eating better without even thinking about it.

Secure checkout. Your welcome email arrives within a day.

Save my spot

Questions

No. There are no banned foods, no calorie targets and no meal plan to follow. You'll learn principles and build habits that work with your life.

No. Lessons are delivered by email, video and our private group, so anyone can join. Your printed workbook is ready to collect from Unruly, or we'll post it to you. Members save $20 with their member code.

About five minutes each weekday, plus a longer Sunday video when it suits you.

Life happens. Every video stays available, and there's a simple catch-up guide so you can jump back in without starting over.

This program focuses on general health and is not clinical nutrition. The health check at signup helps make sure it's right for you, and we may suggest talking to your GP first.

You'll finish with your own playbook, a place in the Unruly Nutrition Community group, and you'll be ready for Level 2, which builds on everything you start here.

Stop starting over every Monday.

Starts Sunday 1 November.

Save my spot